Client projectCommercial & residential real estate

Cynthia Hughes Real Estate

A Gulf Coast REALTOR’s website built to rank in 13 markets and turn ad clicks into consultations.

A custom website, consultation lead capture, local SEO across 13 Gulf Coast markets, and Google Ads campaigns with full conversion tracking for a commercial and residential REALTOR in Alabama and Florida.

Cynthia Hughes Real Estate website designed by Hughes Technology for Gulf Shores and Orange Beach
Local market landing pages in AL & FL
13
Local market landing pages in AL & FL
Real estate blog articles
18
Real estate blog articles
In-depth buyer, seller & investor guides
4
In-depth buyer, seller & investor guides
Google Ads campaigns built and managed by us
Ads
Google Ads campaigns built and managed by us

The challenge

Cynthia Hughes is a commercial and residential REALTOR with Portside Realty serving Gulf Shores, Orange Beach, Pensacola, and the surrounding Alabama and Florida Gulf Coast. Her buyers and investors often come from out of state, so they find her through search long before they ever meet her.

She needed a site that could compete with national listing portals for local searches, show both commercial and residential inventory, and prove which ads and pages were actually producing consultation requests.

What we built

We built a fast, custom Next.js site with a landing page for each of 13 Gulf Coast communities, in-depth buyer, seller, relocation, and 1031 exchange guides, a real estate blog, and listing pages covering commercial and residential properties in both states, all with full structured data.

Every page leads to a consultation form that emails Cynthia instantly and records which page the request came from. We built and manage her Google Ads campaigns, including campaigns aimed at investors in feeder cities, with phone, email, and form conversions tracked back to the ad.

Key features

Local market pages

Pages for Gulf Shores, Orange Beach, Fort Morgan, Foley, Perdido Beach, Baldwin County, Pensacola, Milton, and more, each written for that market.

Commercial and residential listings

One properties page with commercial, residential, and sold listings across Alabama and Florida, filterable by type.

Consultation lead capture

A consultation form on every page emails each request instantly, tagged with the page and button that produced it.

Google Ads, built and tuned

Search campaigns for buyers, sellers, and out-of-state investors, built and optimized through our own Google Ads tooling.

Conversion tracking

Calls, email clicks, and form submissions are reported to Google Ads as conversions, with enhanced conversions for accurate attribution.

Guides that earn search traffic

Buyer, seller, relocation, and 1031 exchange guides plus an FAQ, all with Article, FAQ, and Breadcrumb structured data.

Technology

  • Next.js 16
  • React 19
  • TypeScript
  • Tailwind CSS
  • Google Ads API tooling
  • GA4 & Google Ads conversions
  • Hughes-hosted

Services behind this project

Want something like Cynthia Hughes Real Estate?

We scope it with you, build it, host it, and stay on the hook after launch. Local to Murray, Kentucky, working with businesses anywhere.

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Service Area

Murray, KY & Western Kentucky — Remote Support Available Nationwide

Support Hours

24/7 Emergency Support

Why Choose Hughes Technology?

  • • Rapid response times
  • • Certified professionals
  • • 24/7 monitoring and support
  • • Scalable solutions
  • • Competitive pricing

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For urgent technical issues or emergency support, our team is available 24/7 to ensure your systems stay operational.

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